How To Identify Your Target Market
- Choose what you'd like your consumers to be interested in, then narrow your results by choosing relevant demographics.
- Some possible interest selections might include: apparel and clothing, cars and autos, bankruptcy, beauty and fashion, computers and technology, credit card users, debt consolidation and refinancing, education, consumer electronics, health and fitness, food and drink, home improvement, insurance, capital and investments, legal services, armed forces, mail-order buyers, contests and sweepstakes, and travel and vacations, among many other options.
- Some possible demographics include: age, ethnicity, gender, income, presence of children, homeowners, marital status, and many others.
- Prefer to send your postcards to businesses? Choose the types of businesses and businessmen to which you'd like to market using custom criteria. Criteria can include business type, number of employees, sales volume, age of business, type of executive, and more.
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